One day while posting something on my work Twitter account I came across a tweet from Hootsuite discussing the importance of a social media calendar. I really liked the idea, but I missed the point by a long shot. I made my calendar and used it to remind me of what service posts I needed to make. Boring and routine and ultimately I did not use my calendar because it didn’t provide me anything. I’ve recently revisited the idea of a social media calendar and have realized there is so much information I can add to it other than just making the boring service announcements. I can reach the students we work with and present them information they may have not realized we have on our website. By taking content from our website I have bulked up my calendar with some interesting information that students can use on their own and provide them with some direction. Other than what tutoring sessions we have going on or workshops available for the week.
http://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/
Great idea! There's lots of potential, and if you follow some news sites closely you'll see their posts cycling around on a schedule to keep folks informed. I've thought in the past about how I could creatively schedule tweets for a class. Haven't done it yet, but it's an idea.
ReplyDeleteI think the key is creatively, I don’t want to run people off because my posts are in a boring rotation. This means the content needs to be interesting and of value too. It also needs to follow a rotation that won’t seem mundane. My plan is there, I just need to be spruce it up.
ReplyDeleteJust a thought: maybe, there could be two different posting plans for even and odd days. In this case, the pattern of postings (what you called a mundane rotation) would be not so evident.
DeleteThis is a great idea! Even if it does get 'mundane' for the readers, it would help keep me organized and on top of everything!
ReplyDelete